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Services

Brand strategy & content-driven marketing for B2B companies with small, new, or no Marketing team.

Case Studies

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Personal Branding for Founders & CXOs2023-01-02T13:57:31-05:00

Company leaders are high profile brand ambassadors and need personal brand support to complement corporate branding efforts. This includes creating thought leadership content attributed to executives, strategic management of their social media, and more.

Fractional CMO Service2023-01-02T13:56:59-05:00

Fill your marketing leadership gap by retaining strategic FLEXecutive level talent. For a fraction of the cost of a full-time hire, tap into their expert leadership and experience to evaluate growth ideas, champion the brand strategy, evolve the marketing vision as needed, guide planning and budgeting. They can also help identify and hire additional marketing talent, aligning the team for maximum effectiveness, and serving as a mentor and coach.

Employer branding2023-01-02T13:56:30-05:00

In an increasingly competitive talent market, it’s an imperative to establish and elevate a company’s employer brand. Just like a commercial brand, an employer brand stands for unique characteristics and values that potential employees consider in their decision process to “buy” your company as career destination. Employer branded content is essential in attracting and retaining talent that adds to your culture and aligns with your mission.

Visual and verbal brand development2023-01-02T13:56:03-05:00

Inspired by your brand positioning, we create brand identity systems that comprise logo and visual design standards, plus verbal branding with brand voice guidelines

Sales enablement2023-01-02T13:54:08-05:00

We develop tools & content to support sales efforts: white papers, case studies, email sequences, digital sales kits

Customized research-driven content campaigns2023-01-02T17:16:52-05:00

Self-sponsored research is a proven winner in creating buyer-tailored content that’s brand exclusive, driving impressive engagement and lead generation. We manage the entire campaign process from survey design, fielding, and data curation, to content creation, and campaign element execution – including infographics, social media graphics, email communications, landing pages, webinars, and more depending on the package you choose.

Website refreshes or launches2023-01-02T13:51:19-05:00

We can stand up entirely new websites (working with your web partner or one we retain for you) or refresh content as your messaging or business goals evolve

Content marketing2023-01-02T13:50:56-05:00

Comprehensive content campaigns based on inbound marketing & SEO best practices that might include combinations of sales funnels, email sequences, landing pages, lead magnets, webinars, pillar pages, and social media marketing

Marketing project management2023-01-02T13:48:42-05:00

We handle a wide range of projects to achieve Marketing plan objectives, from SEO-driven landing pages and pillar pages, key word rich blog posts, LinkedIn social media channel management, as well as corporate communications (including announcements & press releases)