Pick a client. Any client. They’ll tell you all about working with us.

Client Success Story: ForceBrands Savvy Collaboration: brand strategy (new brand launch strategy) content strategy & development (including custom research driven-content campaign) Background: Forcebrands was looking to launch an executive search practice and needed help differentiating the offering in a crowded sector. The co-founder and CMO retained Savvy Marketing Communications to develop the brand strategy for the launch. Approach: Savvy Marketing Communications recommended a series of brand development workshops to home in on the brand positioning and brand definition. The collaborative meetings engage stakeholders in an iterative process to distill the essence of the brand and illuminate the differentiators. With the rich insights and epiphanies that result, Savvy Marketing then develops the brand strategy and the essential messaging pillars for the brand narrative. This includes direction for the verbal branding (i.e. the phrases and lexicon always used to communicate about the brand) and the visual branding, expressed in a logo and other elements of brand identity. Results: defined brand, established strategy, and informed sales training helped launch website, providing strategic direction & content provides content strategy & development Savvy Marketing delivered brand strategy guidelines that included the foundational elements of brand communication, including vision/mission statements; brand characteristics; brand experience promise; differentiators and proof; fundamental buyer personas; and brand lexicon.From this strategic touchstone, Savvy Marketing worked with ForceBrands to write the website copy and to develop sales training tools and sales enablement materials (for example, introductory email sequence, as well as case studies that provide Reasons To Believe).Savvy Marketing Communications provides ongoing strategic direction on content development and distribution. We are also leading a variety of custom research studies that will be used to create brand building content through the blog, email campaigns, LinkedIn campaigns, and webinars. We scale our Marketing team to each client’s objective. And they love it. With the greatest sincerity, I cannot recommend Savyy Marketing highly enough. Natasha is that unicorn you are always on the hunt for, coupling a difficult to find B2B skill set with the rare combination of strategy and execution, seamlessly. Her exceptional writing skills and ability to craft a brand story that immediately engages an audience, whether through a webinar or website are unmatched. But not only has she been an impressive marketer to work with, she has mentored me throughout my career, taking the time to foster my skills and that of our entire team when we worked together. I've had the privilege of partnering with her at my various roles at different companies over the years and I look forward to partnering with her again in the future.

Client Success Story: 24 Seven SEO Content Marketing Savvy Collaboration: SEO strategy existing content optimization new content creation email nurture sequence Background: 24 Seven wanted to improve its Google page ranking for high value search terms, drive website traffic, and increase time spent engaging with keyword content. Approach: The Savvy Marketing Communications team and 24 Seven’s Marketing Director took a step-by-step approach to optimizing 24 Seven's website for the key SEO term "hire marketers." This included identifying existing content that could be optimized with the key term, creating new key-term optimized content, and developing a Hubspot pillar page that presented all of the optimized content in one place. A content pillar page is a comprehensive landing page based on a key word or search term, where the searcher can read what they need on a topic in one place. The page offers hyperlinks that lead the reader along their buyer’s journey, from attention, to interest, to purchase. Unlike a website, a pillar page has no distractions – it is serving up just the content the reader wants to see, with strategically placed hyperlinks and calls to action to drive purchase. Results: Google rank improvement (from Page 4 to Page 1) traffic increase engagement time increase After launching the pillar page in April 2021 and promoting it through email campaigns and social media channels, 24 Seven's page rank improved from page 4 to page 1 of Google search results for the term "hire marketers." In addition to improving page rank, the pillar page also saw 4x more traffic and visitors staying 2x longer on the page compared to other website pages. Overall, the SEO-driven pillar page was successful in improving 24 Seven's Google page ranking, driving website traffic, and increasing time spent on the page. The firm also continued to add to the pillar page as new content with the search term was developed over time. 24 Seven Pillar Page We scale our Marketing team to each client’s objective. And they love it. We were generating content for content’s sake. But working with Savvy, we developed buyer-centric brand strategies that inspired marketing executions that led to greater client engagement & better inbound marketing leads. The content pillar pages that resulted exceeded our performance expectations.

Client Success Story: Solvere Health Savvy Collaboration: brand strategy development website launch employer branding SEO-driven content marketing Background: Solvere Health, a rapidly growing parent enterprise, sought support from Savvy Marketing Communications for their inaugural website launch. However, upon discussions with the marketing firm, it became evident that brand strategy work needed to be done before the website could be created. Solvere’s CEO/Founder and operations team had no Marketing experience, and the company does not have an internal Marketing function. Approach: Savvy Marketing conducted deep dive interviews with Solvere Health's founder and CEO to extract the foundational elements for the brand definition and ensuing brand strategy. This included establishing the brand's character, messaging pillars, positioning, and more, to ensure that everyone in the company had a shared understanding of the brand and its direction. Once the brand strategy was established, Savvy Marketing developed the brand identity, including a new logo and visual branding elements, and created verbal branding guidelines such as the brand narrative, essential story elements, and buyer personas. Next, they also took the lead on the development of the company's first-ever website, managing the entire process (including vetting and engaging a web agency), while also providing creative direction and creating all of the website content. Results: Strategy established for emerging brand First-ever website, developed & launched In just 8 weeks, Savvy Marketing established the brand strategy for Solvere Health and delivered the company website in 16 weeks. The branding guidelines serve as a communication touchstone for all employees and the website went live in January 2021. Today, Savvy Marketing is also working with Solvere Health on employment branding, SEO-driven content marketing, and providing fractional CMO support and a team of marketing experts to accomplish marketing projects. We scale our Marketing team to each client’s objective. And they love it. With Natasha leading the show, Savvy Marketing’s expertise in B2B marketing combined with the flawless execution of our branding message, content, and website development was extraordinary. Natasha has a masterful and impressive ability to truly understand a company’s vision and bring it to life. The creativity, strategic thinking, dependability, and dedication was invaluable and would be an asset to any company big or small, new, or established. I can’t recommend Natasha and her team enough.